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Research papers

Views and experiences of a manufacturer

The paper is based on the past years experience of a worldwide operating pharmaceutical company in the area of international survey research among the medical profession. The company has tried different approaches from the very decentralized approach...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Rudi Meyer
September 1, 1981
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Citation

Meyer, R. (1981a, September 01). Views and experiences of a manufacturer. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/views-and-experiences-of-a-manufacturer